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What makes Starbucks outstanding is that it not only creates a unified appearance, but also adds changes.

The appearance of the mermaid basically remained unchangedġ, style. Later, the logo with only Starbucks was registered on November 18, 1986. At that time, the name of Starbucks company was: Later, he found a wood carving (engraving) pattern of a double tailed Mermaid in Scandinavia in the 16th century, so he designed the Starbucks logo, that is, the mermaid surrounded by Starbucks coffee tea spices in the middleĪccording to the survey, this logo was first used on March 29, 1971. It is said that after the name was set, Terry heckle began to study its ancient maritime books. The Starbucks logo is even more mysterious. Howard Schultz said in his book that the name reminds people of the adventure story of the sea, and also reminds people of the early tradition of coffee merchants traveling all over the world to find good coffee beans, which has some moral of thinking about the source after drinking water Starbucks is the coffee loving chief mate on the Pequod After discussion, Gerald Baldwin re related his name to his favorite Moby Dick. He chose the name “STARBO” of the miner gathering place near Mount Rainier. What he wants is a different store name that can be related to the northwest of the United States. Terry heckle disagrees with this opinion. In fact, he wanted to use the name “Pequod”, which comes from the ship in Moby Dick Gordon Bowker discussed the store name with his creative partner artist Terry heckler. Starbucks’ name really bothered the elders (three) of Starbucks. This also goes back to Starbucks, which sold coffee beans and spices in the early 1970s. In fact, it is Italian, which means cream& nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp & nbsp Īs we all know, the name of Starbucks comes from the coffee loving chief mate in Moby Dick. I saw a picture about the change of its logo, which was very interesting But I don’t know its context I like Starbucks coffee very much It’s sweet Fit me.